Jihoon Suh
Personal Website

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Evolution of My Personal Identity

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My personal logo is something that I have been developing ever since I took Brand Identity Design course at RISD in 2012. I developed initial version of my logo, and have been refining it until now. Because personal identity plays great role in establishing the first impression, I used it sparingly in my namecard, websites, and printed portfolios.

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Switching from 2D to 3D

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Looking at the basic geometrical divisions of my logo, I mapped this onto all facets of a cube. When this was completed, I realized that the cube can be divided into 9 pieces, which are stackable along the diagonal axis of the cube.

Modeling the logo in Rhino 3D

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Transitioning the existing logo from vector blueprint onto 3D was a simple process as the logo was essentially a geometric primitive. The 3D logo became symmetric along diagonal axis of its cubic shape. I added small fillets along all edges to make the model more realistic. 

Rendering with Cinema 4D

I've chosen black matt plastic and transparent glass for materials of this logo. The negative spaces of 2D logo is reinterpreted in spatial environment as refracted transparent object. The black logo is redefined as matt plastic.

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