On Coinbase's Yield & Investment team, leading design for a net-new 0-to-1 consumer surface. Directly manage a team of designers while remaining in production design as an IC, owning end-to-end UX direction. Player-coach scope: direct reports, design reviews, roadmap alignment, and cross-functional partnership with product and business leadership on quality bar and team rituals for a category with no established industry UX conventions.

Designing onchain finance at Coinbase since 2022: crypto-backed loans, lending, DEX. Scaled bitcoin-backed loans to $1B+ in collateral and a stablecoin lending product to $100M in 10 days. Led a team of 5 on Coinbase Advanced and helped streamline design review and support across the vertical. Founding designer for Stand with Crypto.

Designed Facebook's gaming vertical (2018–2020): strategy for gaming as a social medium and the game platform. Moved to Messenger when COVID made virtual hangouts urgent (2020–2022) and led design for remote presence, Play Together and Live Rooms, reaching hundreds of millions of users.

Designed OS-level interaction patterns for Daydream, Google's AR/VR platform.

Shipped a wearable haptic product line and the authoring software for it.

University of Washington

Graduate Teaching Assistant · Excellence and Innovation Award

KAIST

Dean's List · Full Scholarship