Facebook Gaming’s mission is building world’s largest gaming community. We are connecting gamers through two core pillars: Watch and Play products. I worked on Play, a mobile-first game platform in Facebook Gaming (cloud games and web-based games). This project specifically was looking at ways to redesign Game platform menu to improve gamer experience for discovery and reengagement.

Games Menu Redesign

How do we foster game snacking behavior?

As we launched Gaming destination in Facebook App, there were questions on how to improve existing game consumption behavior for Instant Games. From users we hear that the end game button is often caused by accidental taps during game activity. There were also advocates for more intuitive ways to forward a game or a way to rediscover it. From game developers, one of the main pain points were game discovery. Game developers wanted a way for gamers to discover new games to increase top-funnel exposure. This lead to an idea that I pitched as a concept, which became a main feature for our GDC announcement.

I lead the project of redesigning game navigation and platform UI. By building an intermediary surface, we aimed to prevent accidental game exit and establish consolidated platform menu. The menu is intended to serve both game-specific features such as share, favorite, shortcuts, and report flow, and also platform-wide discovery of other games.

Facebook Gaming Blog - New Discovery and Engagement Features for Instant Games on Facebook

Showcased at Game Developer Conference (GDC) 2019 and Facebook Developer Conference (F8) 2019

🕹 Outcome

The redesign came with some risks but significantly contributed to overall health of Instant Games ecosystem. This helped migration of users from Messenger to Facebook (strategic move). After 100% global roll-out, we saw DAP 15%+, Ads Revenue 6%+, and also New User 42%+.