Web3 Browser
2022 | Coinbase
Designed a dapp browser and MPC wallet inside the Coinbase app — onboarding 20M users to web3 across 130+ countries.
Problem
Making web3 accessible to general crypto investors in Coinbase. Most self-custody wallets required seed phrases, complex multi-app flows, and technical literacy that locked out mainstream users.
Why Wallet and Browser?
Web3 wallets enable asset custody and identity verification. Browsers sync with wallets, creating gateways for dapp transactions and activities like NFT trading, DEX swaps, DeFi participation, and DAO membership. Combining both inside the main Coinbase app eliminated the need for users to switch between apps or manage separate credentials.
Security — MPC Wallet
Implemented MPC (multi-party computation) technology eliminating seed phrase risks inherent in traditional self-custody wallets. Users can recover wallets using Coinbase credentials — removing the single biggest barrier to non-custodial adoption.
Evolution of Dapp Browser
Over several R&D sprints, the dapp browser evolved from a simple webview into a full-featured web3 gateway — iterating on navigation, wallet connectivity, and dapp discovery patterns.
Early 2022 — Coinbase app had no web3 product access.
Summer 2022 — v1 launch brought wallet and trading capability to users for the first time.
Ongoing — continued iteration: web3 education, multi-dapp browsing, and more robust wallet capabilities.
Beyond MVP
Making web3 accessible by...
Reaching more audience
Increasing addressable market to expand the potential user base.
Inspiring web3 use cases
Educating basics of web3 and presenting new opportunities.
Making web3 journey simple and easy
Provide simple product experience that removes unnecessary steps and barriers.
Building experience for safety and security
Extending Coinbase's brand of trust in cryptoeconomy and placing proper shields in place to ensure safety in web3 journey.
Work since launch
Reaching more audiences
- Layer 2 support
- Web QR scan and sign-in
- Web3 explore web
Inspiring web3 use cases
- New user education
- Learn web3
- New and trending
- Explore NFT
- Explore DeFi opportunities
Making web3 journey simple and easy
- Bookmarks
- Recently visited
- Transaction speed-up/cancel
- Auto-connect
Building experience for safety and security
- Account closure
- Asset off boarding
- ID verification
- Wallet recovery
- Suspicious dapp block
Coinbase Wallet Redesign (Browser Experience)
I participated in the redesign of the Coinbase Wallet app, as the design Point-of-contact for the browser experience. Wallet redesign and rewrite was a culmination of a strategic shift in priorities for making web3 front and center for Wallet. The browser plays an integral role here for dapp discovery and engagements.
Outcome
As of March 2023, the MPC wallet had reached widespread adoption. Co-led the Coinbase Wallet app redesign, focusing on browser experience integration and dapp discovery on coinbase.com/web3.
4.5M+
MPC wallets created and active
130+
countries rolled out
+5%
engagement after Web3 tab rename